fashion history

fashion history

Turtlenecks Steeped in Fashion History

Posted on February 15, 2018 in Uncategorized

Turtleneck Origins and Acceptance

The popular turtleneck of today came about as a necessity rather than a fashion option. During the turn of the century, seamen and deckhands were in need of a clothing accessory that could protect their neck from the bitterly cold winds. A scarf was impractically dangerous, exhibiting the potential for snagging on deck hardware or being caught up the rigging. This prompted the invention of the first polo-neck sweater, which was a collar extension for the neck. The first material was comprised of heavy worsted wool. The first collars were fitted with buttons, and then later replaced with zippers. Zippers and buttons were excluded some time later with the invention of more lasting and stretchable fabrics that allowed a permanent attachment. The general public began to take notice and accept the turtleneck as popular wearing apparel, taking advantage of the many colors and styles

The 1940s saw the turtleneck sweater adopted by the female audience, who found favor with some of the more elegant materials like cashmere and silk. The ’60s brought about a more frenzied interest in the turtleneck when many of the rock musicians began wearing them. Noel Coward, respected for his artistry and station, began wearing turtlenecks for all occasions and the public took immediate attention. He was, after all, known as a walking fashion statement, regarded for his flamboyance, pose, poise, chic and cheek. A groundswell followed, cementing the turtleneck in the concrete foundation of fashion and style.

It seemed every clothing manufacturer wanted a piece of the pie. Some of the old stylistic trends came back into vogue-zipper or no zipper, with or without buttons and the inclusion of pleated designs. Some turtlenecks were loose fitting, having shallow or large fold-down collars. Business men began to wear them under suit jackets and sports coats, and they were popularized by such luminaries as Ted Kennedy and Steve Jobs of Apple Inc.

Today, the turtleneck has shown resurgence, reminding us of an era that spawned bold, new looks. It’s as practical and classy as ever, harkening to a time of fond memories. It’s here to stay, fondly engrained in our consciousness.

Love them or hate, turtlenecks are here to stay and are recapturing popularity in the fashion trends of today. They appeal to men and women of all ages, whether they’re used for formal or leisure attire. They are applicable to a wide range of outfits, styles and themes. Smart and classy looking, turtlenecks also serve the practical function of keeping the neck area warm and cozy, negating the need for a scarf. They blend well with sports activities like golf or venues that require just a little bit more warmth for the occasion. The short sleeve turtleneck allows easy summertime wearing, but still retains that classic look. The history and application of the turtleneck is short, but interesting.

Fashion History – How Historical Events Influenced Fashion in the 1930’s and 1940’s

Posted on February 14, 2018 in Uncategorized

History and world events often create fashion trends. We can not always see it in the lives that we are leading now, in the present; but it is sometimes easier when we look into the past.

The 1930’s was a time of frugality known as the Great Depression, a world wide economic downturn that put people out of work and effected every part of their lives. In the United States, nearly one quarter of the population was unemployed. Bank failures caused people to lose their life savings.The new austerity must have been a heavy blow for the people who had just lived through the Roaring Twenties, a time of heady spending and extravagance.

Women’s fashions made a big change when the economy went south. The exotic frippery of the Jazz Age soon disappeared to be replaced by more simple styles of dress. Waistlines rose and hems fell, as they often do in bad economic times. While a sleek elegance gained popularity, it was a much more subdued look, classic and understated after the exaggerated styles of the 1920’s.

Hollywood offered women a glimpse of glamor, but even the luxurious Hollywood styles had a quieter tone. Gone were the short skirts, long necklaces, and feathers of the 20’s. Evening gowns of the Great Depression hugged the hips and widened at the hem, creating an elegant and graceful silhouette.

By the end of the 1930’s, Adolph Hitler had risen to power in Germany. This worldwide threat, along with the ensuing war had an effect on fashion trends of the 1940’s. As nations were invaded, or went off to war, supplies and materials that went into the creation of clothing fell short. When Germany invaded France, Paris lost its influence over the world of fashion. People in the Allied countries saw the fashion designers of Paris as working in cooperation with the Nazis.

The governments of both Britain and the United States placed restrictions on the production of clothing as cloth and other items needed for garment manufacture were needed by the military. Due to fabric rationing, dress and skirt hemlines rose. Buttons were used for functional purposes only, and lapels narrowed. Women who had lived through the austerity of the Great Depression made jackets and coats out of old blankets, remade dresses, and generally ‘made do’ with ‘war wise’ clothing styles.

It was not until after World War II ended that clothing styles became more extravagant. When Christian Dior unveiled his ‘New Look’ in 1947, people were shocked at the amount of fabric used to create the long, antebellum style skirts and wide brimmed hats.


Fashion Histories

Posted on February 13, 2018 in Uncategorized

Fashion history has become a popular pursuit in the past decade. Let’s take a look back at the history of some of our favorite designer watch brands. Festina watches have an illustrious history. Festina is a shortening of the company’s original name Festina Lente (Latin for “hasten slowly”). The company was founded in 1902 but the modern Festina watches weren’t born until 1984. In 1984 Festina was merged with Lotus watches of Spain to create the modern Festina watches we know and love. Festina watches are popular among athletes. This is because they have long sponsored the Tour de France, Tour de Suisse, and Tour de Romandie. If you know someone who is a fan of bicycle racing, I would suggest getting them a Festina watch. They will appreciate the gesture and they will have something to use when they are measuring their own bicycling times.

Guess watches have had a slightly more troubled history. Since the company’s founding in 1981, Guess watches and Guess clothing have been plagued by consistent reports and citations for use of sweatshop labor. They have paid large sums of money in 1992, 1997, and 2005 as a result of court settlements regarding unfair labor practices. It seems like as one set of allegations fades more come to light. The most embarrassing incident came in 1997 after Guess watches and Guess Clothing ran several full page advertisements claiming that sweatshop labor was in the past of the Guess Corporation. Later, however, the US Labor Bureau found these statements to be untrue, unrepresentative, and misleading. Guess was forced to retract the statements. Although Guess watches are beautiful, some people will not wear them for political reasons. This is something to consider when giving one as a gift.

Fossil (the creators of Fossil watches and recreational goods) is fairly new in the watch industry, having formed in 1984 and not beginning production of Fossil watches in the 1990s. Early on Fossil had an established corporate identity as a producer of adventure gear, so their first watches were designed with the outdoorsy woodsman in mind. As the company grew in the 1990s, they teamed up with other designers to create more conventional fashion watches. Fossil was smart in that it did not try to become something it was not. When it came time to make Fossil watches more fashionable, they weren’t afraid to hire known and established design talent, even if those designers were seen as outside the Fossil watches aesthetic. The company is valued at over one billion dollars, so whatever they do certainly works.